DEVISMES & ASSOCIÉS
Brand Packaging Design
“The packaging has only a few seconds to
stand out from the shelf, seduce ... and sell! "
​
Philippe Devismes
My vision of
packaging
Whether physical or digital, packaging is at the heart of consumers daily experience, evolving in an environment saturated with signs.
​
Consumers keep on switching from brand to brand, in their quest for meaningful brands to justify their choices, resulting in being constantly presented with ever more complex dilemmas. I accompany you in designing packaging that carries genuine meaning and vectors of growth while developing the highest value added of the product / brand combination.
​
​
Modus Operandi
​
My working methods takes it roots in the "maieutics": the art of questioning allowing the birth of ideas and needs. My goal is to ensure that you are the bearer of your Packaging / Product strategy.
​
This specific approach avoids intellectual paralysis and ready-made answers. Dialogue is the pilar of this methodology, thanks to which it is possible to avoid certainties and abstract reasoning. The question-and-answer game with my clients makes it possible to avoid sterile discussions.
My values :
Make accessible what looks complex to handle
Design is first to serve product's performance
Always looking for a "WOW" effect that cultivates strong brand / product identity
Offer solutions that constantly adapt to the reality of the market
​
Be efficient and responsive
Background
Philippe Devismes
2000 - 2021
Devismes & Associés – Paris and Dubai
President, Founder
2018 - 2021
Strategy Director, Consultant
L'agence M (Médialliance Group)
Specially dedicated to Brand Strategy and Packaging Design, Agence M supports our clients in solving packaging projects such as brand deployment, product line facelifts, illustration, creative execution.
2016 - 2018
Diadem & The Big One – Groupe Team Créatif
Managing Partner
30 years know-how in Packaging Design supported by high-level creative and technical skills, Diadem ensures brands consistency all over the world.
The Company is part of Team Créatif Group www.team-creatif.com/fr, a major player in packaging design, making Diadem a unique player in Brand Graphic Services.
2001 - 2016
Associate Director
Brand at Work
Since its creation in 2001, the agency is 100% dedicated to the building, DIY, gardening and decoration markets.
An Agency that is different ... With both feet on the ground!
1985 - 2000
President, Founder
C’Capital, Groupe Dragon Rouge (Bonté Divine)
Founder of the C'CAPITAL agency, located in Paris, Rennes and Bordeaux, 50 employees. Specialising in packaging design and visual identity. Voted best French Design Agency. Packaging creation for many major international brands and for most retail brands: Carrefour France and UAE, Leclerc, Système U, Intermarché…
Mais aussi …
Créapole - Professor in Packaging Design & Management
​
Partner of many renowned companies, CREAPOLE is born from the fusion of two worlds providing our students all the skills necessary to get started in the 21st century and succeed in creative professions.
Author of “Packaging Mode d'Emploi” at Dunod
The true "manual" for Packaging Design - a step by step guide that brings together all elements necessary for Packaging Design and Development all the way through to consumers' home.
Areas of expertise
For more than 30 years, I helped Brand Owners in the development of their Brand and Packaging strategy & creation. I am a specialist in consumer products for the FMCG's markets, the reality of the "field" is the basis of all my recommendations.
​
I am eager to develop Packaging Design which will support your strategy and sell more. What matters to me is to make what may seem complicated simple, without losing sight of the final objective.
Missions :
1. Design & Strategy:
​
-
Market trends monitoring and brand management strategy audit
-
S.W.O.T. analysis
-
Visual identity and Brand Bible
-
Packaging Graphics and Volume design, functionality, innovation
2. Operations
​
-
Product market launch and new product/packaging concepts
-
Consulting in Design Agency Management and integrated Graphic Studios located on Private Labels or Own Brands sites
3. Consulting & Training
​
-
Packaging Design Brief creation
-
Initiate the right creative impulse
-
How to select the best designs and options for optimisation
-
Process for Design approval according to clients' targets: consumers & distributors
-
Finalise and coordinate technical documents, photos, illustrations, reprographics
-
Facilitating the dialogue with packaging suppliers
-
Creation of operational marketing tools: sales pitches, ILV / POS, merchandising file, promotion plan
Retail Shelves Reality
45,000 SKUs on average in a hypermarket
The competition is exacerbated!
8 out of 10 new products launches each year fails
1 out of 4 products purchased is a private label product
A holistic approach to Packaging Design
Combine creative mind and with industrial pragmatism, thus guaranteeing the relevance of the recommendation
Creation of powerful graphic concepts, easily adaptable beyond borders
References
Ressources
Material available on request:
​
-
Packaging brief template
-
Metrics for measuring the efficiency of your packaging
-
Packaging training program
-
Sensory packaging